Top Five Cities Down to Brown [INFOGRAPHIC]

Top Five Cities Down to Brown - Sqoot Daily Deal API

Ever notice your co-worker that shows up Wednesday morning with a golden brown tan when you’re sure she didn't make it down to the Bahamas for a Tuesday night quickie? What about your neighbor who's always roasted to perfection in the dead of the winter despite never taking off that jacket?

Thanks to the marvels of modern technology, there’s more than one way to get brown. The Indoor Tanning Association says indoor tanning in the US employs 140,000+ people, and others estimate that salon tanning services are a $5 billion industry. Whether it comes from a lamp or a can, while laying down or standing up, a host of daily deals turn your local fake n' bakery even more irresistible.

Where are you most likely to find people who include roasting indoors in their beauty routines? We looked at daily deal purchases in America’s largest cities to see which city purchased the most tanning deals in 2011. Using proprietary data (public data & our own), we analyzed the total number of tanning deals purchased in 2011, scaled by city population. Check out the graphic (above).

The data shows that the Lone Star state is home to a LOT of indoor cooking. The winner was Houston, TX, where 17.7 of every 10,000 people purchased a tanning deal last year. They inched out Dallas, which sold 16.4 deals per 10,000 people. Chicago & Atlanta are runners up, and Washington, DC is a notable mention. Congrats to all cities for participating (as if they had a choice).

Looking to improve monetization, enhance local relevance or engage your pale users with relevant, aggregated deals? Check out Sqoot’s daily deal API.